THE OBJECTIVE
The dealer wants to sell more vehicles and they believe increasing the right kind of traffic to their website will help achieve this objective.
THE OBSTACLE
Acquiring the “right” traffic – local, in-market shoppers that are still actively shopping and have indicated specific interest in dealer’s in-stock inventory.
XVIN
xVIN is a VIN-level inventory marketing solution that leverages proprietary algorithms to determine which auto shoppers are most likely ready to buy. Algorithms are enhanced with machine learning and big data, not AI.
Competitor
Competitor is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.
THE GOALS
•The Dealer indicated that increasing traffic of active, local auto shoppers to their website is a key part of their digital marketing strategy.
•Both solutions were given the same ad budget for four months.
•Ads were expected to drive traffic to the website by promoting in-stock dealership inventory within their ad networks.
•The goal was to determine which product, produced better results.
MEASUREMENT: KPIs
For this Case Study, the dealership elected to evaluate the following metrics:
THE RESULTS
